M1 Finance Review - A Robo Advisor With A Human Touch
M1 Finance gives you the benefits of a robo-advisor with the control of a traditional brokerage. If you’re someone who wants a hands-off approach but wants to have a little control when you need it, M1 Finance might be for you.
- Seasoned investors
- Low starting balance
But what if you wanted just a little more control? What if you wanted to make sure you had individual investment balances in stocks like Apple, Google, and Amazon?
With M1 Finance, you can.
It’s arguably the best of both worlds.
But with this hybrid approach comes some limitations.
In this article, I’ll review M1 Finance so you can determine if it’s a broker you want to switch to now or not.
What is M1 Finance?
M1 Finance was founded in 2015 and is what you’d call a hybrid between a robo-advisor and a traditional brokerage. M1 takes a lot of the complexities out of investing by making things visual and renaming functions to cater to the investor who wants a hands-off approach.
Using a methodology they call “Pies” and “slices”, you can pick and choose a variety of investments and the percentage of your portfolio you want it to make up. M1 has a stunning app, a lot of features, and offers a new way of investing. Let’s dive into some of the best features they have.
M1 Finance features and how it all works
The first step to getting started with M1 Finance is opening an account. Here’s a short video on opening an account and getting started with M1: